Survey: Social Media Marketing and Recruitment Practices in English, Rhetoric, and Technical Communication Programs

Title of the Study: An Exploration of Social Media Marketing and Recruitment Practices in English, Rhetoric, and Technical Communication Programs

IRB Number: 2096792 ST

Investigators:
Elizabeth Roberson
Assistant Teaching Professor
Department of English and Technical Communication
Missouri University of Science and Technology
eroberson

Carleigh Davis
Assistant Professor
Department of English and Technical Communication
Missouri University of Science and Technology
daviscarl

Introduction: You are invited to participate in a research project that utilizes a survey about marketing strategies in university departments related to the fields of English, Rhetoric, and Technical Communication. The purpose of the survey is to gather information about the current advertising and recruitment strategies being used, with a focus on social media platforms.

You must be 18 years of age or older to participate.

Procedures: If you agree to participate in this survey, you will be asked questions about your experience with advertising and recruitment strategies within social media platforms in university departments related to the fields of English, Rhetoric, and Technical Communication. The survey should take no longer than 20 minutes to complete. The survey will be conducted online and is fully anonymous

Risks: There are no foreseeable risks associated with participating in this survey.

Benefits: The information gathered in this survey will provide valuable insights into the current advertising and recruitment strategies within social media platforms used in university departments related to the fields of English, Rhetoric, and Technical Communication. The results may lead to improvements in these strategies in the future, which could benefit both potential students and the departments themselves.

Confidentiality: All responses will be kept confidential. Your name will not be associated with your responses in any way, and your responses will be reported only in the aggregate.

Voluntary Participation: Your participation in this survey is completely voluntary. You have the right to decline to participate or to withdraw from the survey at any time without penalty. You may skip any question you do not wish to answer and still continue with the rest of the survey.

Contact Information: If you have any questions or concerns about the study, please contact Elizabeth Roberson (eroberson) or Carleigh Davis (daviscarl).

If you have questions about your rights as a research participant, please contact the University of Missouri Institutional Review Board (IRB) at 573-882-3181 or muresearchirb. The IRB is a group of people who review research studies to make sure the rights and welfare of participants are protected. If you want to talk privately about any concerns or issues related to your participation, you may contact the Research Participant Advocacy at 888-280-5002 (a free call) or email muresearchrpa.

You can ask the researcher to provide you with a copy of this consent for your records, or you can save a copy of this consent if it has already been provided to you. We appreciate your consideration to participate in this study.

Consent: I have read and understand the information provided above. By clicking the survey link below, I consent to participate in this survey.

Follow this link to the Survey:
Take the Survey

Or copy and paste the URL below into your internet browser:
https://mst.qualtrics.com/jfe/form/SV_e9RbGgoBjqy7e0C?Q_DL=UT6bXRuo6Ijl3Iy_e9RbGgoBjqy7e0C_CGC_8XRUv9wYtZYB2y0&Q_CHL=email